What's Happening?
Wallis Cos., a company founded in 1968, operates a chain of convenience stores under the brands On the Run and Dirt Cheap, totaling 66 locations. The On the Run stores, located in Missouri and Illinois,
offer a wide range of name-brand products, gourmet coffee, and freshly prepared food items. Dirt Cheap markets itself as a 'one-stop party shop' providing beer, liquor, wine, cigarettes, vapors, and party supplies. Additionally, Wallis Cos. has expanded its business portfolio to include BriteWorX and Great River car washes, as well as a fuel transportation division for wholesale and commercial distribution.
Why It's Important?
The expansion and diversification of Wallis Cos. highlight the evolving landscape of the convenience store industry in the U.S. By offering a variety of services and products, Wallis Cos. is positioning itself to meet the changing demands of consumers who seek convenience and variety. This strategy could potentially increase customer loyalty and drive sales growth. The inclusion of fuel services and car washes also indicates a strategic move to capture a broader market share by providing complementary services that enhance the customer experience.
