What's Happening?
Blair Kohan and Jason Heyman, board members and partners at UTA, engaged in a detailed discussion about the evolving landscape of comedy on Variety's 'Strictly Business' podcast. They highlighted the impact of the pandemic on comedy, noting both positive and negative changes. Kohan and Heyman addressed the decline of traditional adult comedies at the box office and the scarcity of sitcoms on network television. Despite these challenges, they emphasized the abundance of talent and new avenues for comedy expression. Kohan pointed out the communal aspect of comedy, where audiences enjoy laughing together, which is driving a resurgence in live comedy experiences. Heyman discussed the disruption in the network TV system, which previously played a crucial
role in building comedy careers, and noted the flexibility now available to talent. Kohan also mentioned the 'reverse-incubation' effect, where stars emerging from social media platforms gain more control over their material when collaborating with mainstream Hollywood.
Why It's Important?
The conversation between Kohan and Heyman underscores significant shifts in the comedy industry, affecting how talent is discovered and nurtured. The decline in traditional comedy formats and the rise of social media platforms as incubators for new talent reflect broader changes in media consumption. This shift impacts how comedians build their careers and connect with audiences. The emphasis on live experiences highlights a cultural desire for communal entertainment, which could influence future production and distribution strategies. The discussion also points to potential opportunities for emerging comedians to leverage social media platforms to gain visibility and control over their creative output, challenging traditional pathways to success in Hollywood.
