What's Happening?
The K-pop group Twice is set to embark on the North American leg of their 'This Is For' World Tour starting January 9, 2026. The tour supports their fourth studio album and follows a successful year for
the group, including performances at major events like the Victoria's Secret Fashion Show. The tour, which began in South Korea in July 2025, will conclude in the U.K. in June 2026. Fans can purchase tickets through various platforms, with exclusive discounts available on sites like TicketNetwork, Vivid Seats, and SeatGeek. These platforms offer promo codes for significant savings on ticket purchases, making it easier for fans to attend the concerts.
Why It's Important?
The tour represents a significant cultural exchange, highlighting the global influence of K-pop and its growing popularity in North America. For the music industry, this tour underscores the increasing demand for international artists in the U.S. market, potentially influencing future concert tours and collaborations. Economically, the tour is expected to boost local economies in cities hosting the concerts, benefiting venues, local businesses, and tourism. Fans gain access to affordable tickets, enhancing their concert experience and engagement with the group.
What's Next?
As the tour progresses, it is likely to generate substantial media coverage and fan engagement across social media platforms. The success of the tour could lead to additional dates or future tours in North America. The music industry may also see a rise in collaborations between K-pop artists and Western musicians, further integrating K-pop into the global music scene.
