What's Happening?
Meghan Markle's popularity in the United States has decreased in the first quarter of 2026, coinciding with a decline in web traffic to her online store, As Ever. According to a YouGov poll, her net approval rating dropped from +15 in Q3 2025 to +2 in Q1
2026. Simultaneously, U.S. visits to her website fell significantly. While no official sales figures have been released, the decline in popularity and web traffic raises questions about the health of her business ventures.
Why It's Important?
The decline in Meghan Markle's popularity and business performance could impact her ability to monetize her brand and influence. As a public figure who transitioned into a lifestyle influencer, her success is closely tied to public perception. The overlap between her declining popularity and reduced web traffic suggests potential challenges in maintaining consumer interest. This situation may prompt her team to reassess marketing strategies and explore new avenues to engage her audience.
What's Next?
Meghan Markle's team may need to address the declining popularity and web traffic by refining marketing strategies and possibly expanding her business internationally. As the U.S. is currently the only market she ships to, exploring global markets could provide new opportunities. Additionally, understanding the reasons behind the decline in popularity could help in crafting more effective public relations campaigns to rebuild her brand image.
