What's Happening?
The NFL has announced the 32 nominees for the 2025 Don Shula High School Coach of the Year Award, which honors high school football coaches who exemplify the values of character, integrity, leadership, and dedication to the community. Named after the legendary Pro Football Hall of Famer Don Shula, the award recognizes coaches who have made significant impacts both on and off the field. The nominees, representing each NFL team, will be celebrated by their local clubs. The award winners, one from each conference (AFC and NFC), will be announced prior to the 2026 Pro Bowl Games and Super Bowl LX. These winners will receive a $15,000 award for their high school football programs and a $10,000 cash award, while the other nominees will receive a $1,000
cash award.
Why It's Important?
This award highlights the critical role high school coaches play in developing young athletes and fostering community values. By recognizing these coaches, the NFL underscores the importance of leadership and integrity in sports, which can have a lasting impact on young players. The financial awards also provide significant support to high school football programs, promoting the growth and sustainability of the sport at the grassroots level. This initiative by the NFL not only honors individual excellence but also strengthens the connection between professional and amateur football, encouraging the next generation of players and coaches.
What's Next?
The winners will be announced during the NFL's week-long celebration of football leading up to the 2026 Pro Bowl Games and Super Bowl LX. They will be honored with VIP access and special recognition at these events. The NFL will continue to support youth and high school football through its Play Football initiative, which aims to provide a positive playing experience and promote football values. The ongoing support from the NFL Foundation ensures that high school football remains a vital part of communities across the country.









