What's Happening?
CBS Sports has announced an exclusive agreement to broadcast the Women's Super League (WSL) in the United States through the 2029-2030 season. Starting in September 2026, Paramount+ will stream 183 matches each season, marking the most extensive coverage
in the league's history. CBS Sports Network will air one match per week, with select matches also available on CBS Sports Golazo Network. The deal enhances CBS Sports' portfolio of women's football rights, which includes the NWSL, UEFA Women's Champions League, and other major tournaments. The agreement was negotiated by WSL Football's international media rights representative, IMG.
Why It's Important?
This agreement represents a significant expansion of women's football coverage in the United States, providing greater visibility and accessibility for the Women's Super League. By securing exclusive rights, CBS Sports is positioning itself as a leader in women's sports broadcasting, potentially attracting a broader audience and increasing viewership. The deal underscores the growing popularity and commercial viability of women's football, which has seen increased investment and interest globally. Enhanced coverage could lead to greater sponsorship opportunities and financial growth for the league, benefiting players, teams, and the sport as a whole.
