What's Happening?
Viking has launched a new five-part TV series titled 'Explore TV', which will showcase the historical and cultural richness of Egypt and Jordan. Hosted by Trevor Cochrane, the series will air on Channel 9, starting February 28. The program will take viewers
on a journey along the Nile River, exploring iconic landmarks such as the Pyramids of Giza, the Valley of the Kings, and the ancient city of Petra in Jordan. The series aims to provide an immersive experience, guided by expert Egyptologists, highlighting the enduring civilizations and vibrant communities along the Nile.
Why It's Important?
This series represents a significant effort by Viking to enhance its brand presence and appeal to a broader audience interested in cultural and historical travel. By showcasing Egypt and Jordan's rich heritage, Viking not only promotes its travel itineraries but also contributes to the global tourism industry by sparking interest in these destinations. The series could potentially boost tourism in the region, offering economic benefits and fostering cultural exchange. Additionally, it highlights the importance of preserving historical sites and educating the public about their significance.
What's Next?
Following the series, Viking plans to continue promoting its travel experiences through similar media initiatives. The company is also offering a chance for viewers to win a 12-day voyage, which could further increase interest in their travel packages. As the series airs, it may prompt other travel companies to explore similar partnerships with media outlets to showcase their offerings. The success of 'Explore TV' could lead to more travel-focused content, encouraging viewers to explore new destinations and cultures.
