What's Happening?
The toffee makeup trend, characterized by caramelized hues reminiscent of the 1990s, is gaining traction among celebrities such as Zoë Kravitz, Laura Harrier, and Hailey Bieber. This trend marks a shift from traditional red lipstick and rosy blush to softer shades of brown, offering a modern twist with updated products and shades. The technique involves using warm liquid and cream textures for a natural look, with underpainting as a popular method to achieve a sculpted yet transparent appearance. This trend is noted for its versatility and elegance, making it a popular choice for the holiday season.
Why It's Important?
The rise of the toffee makeup trend reflects a broader shift in beauty standards towards more natural and versatile looks. This trend not only influences
consumer preferences but also impacts the beauty industry by driving demand for specific products and techniques. As celebrities adopt this style, it sets a precedent for makeup artists and brands to innovate and cater to evolving tastes. The trend's emphasis on natural beauty aligns with a growing movement towards minimalism and sustainability in the beauty sector, potentially influencing product formulations and marketing strategies.
