What's Happening?
Choice Hotels International has introduced a newly redesigned prototype for its Everhome Suites brand, aimed at advancing the development of smarter extended stay accommodations. This initiative is part of Choice Hotels' strategy to innovate and create long-term value for owners in the midscale extended stay market. The redesigned prototype was developed in collaboration with industry stakeholders, including developers, architects, and suppliers, to address evolving market conditions, rising construction costs, and changing guest expectations. The new design focuses on reducing development costs by approximately 13% per room, improving operational efficiency, and enhancing the guest experience with apartment-style suites featuring full kitchens
and flexible workspaces. The prototype is part of Choice Hotels' expanding extended stay portfolio, which includes four distinct brands.
Why It's Important?
The introduction of the redesigned Everhome Suites prototype is significant for the U.S. lodging industry, particularly in the extended stay segment, which continues to show strong growth potential. By reducing development costs and improving operational efficiency, Choice Hotels aims to attract more developers and owners to invest in the brand. This move could lead to increased competition in the midscale extended stay market, potentially benefiting consumers with more options and better amenities. Additionally, the focus on guest experience aligns with current trends in hospitality, where travelers seek accommodations that offer comfort and the ability to maintain routines during extended stays. The success of this prototype could influence other hotel brands to adopt similar strategies.
What's Next?
Choice Hotels plans to begin groundbreaking for the new Everhome Suites prototype in the coming months, marking the next phase of the brand's expansion. With 27 hotels already open and approximately 40 more in the development pipeline, the company is poised to strengthen its presence in the extended stay market. As the prototype is scalable across different markets, it is expected to attract interest from developers looking to capitalize on the growing demand for extended stay accommodations. The continued expansion of Everhome Suites will likely prompt responses from competitors, potentially leading to further innovations and improvements in the extended stay sector.
