What's Happening?
The global personal accessories market has rebounded in 2025, driven by strong performances in the jewellery and watch sectors, according to Euromonitor International. Despite economic uncertainties, including inflation and trade volatility, the market saw
gains in sales volume and value. Asia Pacific remains a key growth region, supporting both short-term recovery and long-term expansion. Consumers are increasingly adopting a 'considered consumption' mindset, focusing on quality and emotional value over impulse purchases. Jewellery accounted for 56% of global sales in 2025, with a projected growth rate of 2.5% through 2030. The watch sector is also recovering, particularly in Asia Pacific, Western Europe, and the Middle East, driven by gifting demand and renewed interest in craftsmanship.
Why It's Important?
The resurgence of the personal accessories market highlights a shift in consumer behavior towards more meaningful and durable purchases. This trend is reshaping competition within the industry, as brands focus on craftsmanship and authenticity rather than price alone. The growth in jewellery and watches underscores the importance of these categories in driving market expansion. As consumers redefine value, factors such as sustainability and responsible sourcing are becoming critical considerations. Brands that effectively communicate these benefits are likely to outperform competitors. The market's recovery also presents opportunities in emerging markets and travel retail channels, further supporting global growth.
What's Next?
The personal accessories market is expected to continue its growth trajectory, with brands investing in high-growth regions and enhancing their value propositions. The focus on sustainability and tech-enabled innovation will be key to long-term success. As commodity prices and trade policies remain volatile, brands will need to strengthen their supply chains and diversify sourcing. The evolving consumer landscape will require brands to adapt their strategies, emphasizing emotional connections and personalized experiences. The market's future will be shaped by its ability to navigate economic challenges and capitalize on emerging opportunities.
