What's Happening?
The release of a new trailer for Larian Studios' upcoming game in the Divinity series has sparked renewed interest in Divinity: Original Sin 2, propelling it back into the top ranks of Steam's most-played
games. The game, which is part of the Divinity franchise, saw its player count nearly double, reaching a 24-hour peak of 10,898 players. This resurgence is attributed to the excitement generated by the new trailer, which was a highlight at this year's Game Awards. The trailer's release has also led to increased interest in earlier titles in the series, indicating a broader revival of the franchise.
Why It's Important?
The spike in player numbers for Divinity: Original Sin 2 underscores the impact that strategic marketing and new content announcements can have on existing game titles. This resurgence not only boosts the game's visibility and sales but also strengthens Larian Studios' position in the RPG market. The renewed interest in the Divinity series could lead to increased sales and engagement, benefiting both the developers and the gaming community. This trend highlights the importance of maintaining a strong connection with a game's fanbase and leveraging new content to drive interest in older titles.
What's Next?
With the increased attention on Divinity: Original Sin 2, Larian Studios may consider additional promotional activities or content updates to sustain player interest. The studio might also focus on the development and marketing of the upcoming Divinity game, capitalizing on the current momentum. Additionally, the success of this strategy could influence other game developers to adopt similar approaches, using new content announcements to boost interest in their existing game libraries.
