What's Happening?
Swiss sportswear company On Holdings has commissioned a new production facility in South Korea, utilizing its proprietary LightSpray technology. This facility, located near Busan, is designed to significantly increase the production capacity of shoe uppers
through automated robotic technology. The choice of South Korea as the location is attributed to its leading role in robotics and automation, as well as On's existing partnerships in the region. The new facility will enable a 30-fold increase in production capacity this year, marking a crucial step in scaling the technology globally. On Holdings plans to expand the use of LightSpray technology to additional shoe models and product categories, with further production growth anticipated in the coming years.
Why It's Important?
The expansion of On Holdings' LightSpray technology is significant for the sportswear industry, as it represents a move towards more sustainable and efficient manufacturing processes. By increasing production capacity, On Holdings can meet growing consumer demand while reducing environmental impact through automated and eco-friendly technology. The strategic location in South Korea also positions the company to leverage advanced robotics and automation capabilities, potentially setting a new standard in sportswear manufacturing. This development could influence other companies to adopt similar technologies, promoting innovation and sustainability in the industry.
What's Next?
On Holdings aims to achieve large-scale global production through LightSpray factories in nearshore locations, including the United States and Europe. This expansion strategy suggests potential collaborations with local partners and further investment in automation technology. As the company continues to grow its production capabilities, it may also explore new markets and product lines, enhancing its competitive edge in the global sportswear market. Stakeholders, including investors and industry leaders, will likely monitor these developments closely, assessing the impact on market dynamics and sustainability practices.
