What's Happening?
Prime Video has announced its 2026 Asian content lineup, headlined by a new 'Ghost in the Shell' anime and a supernatural romance drama starring Gianna Jun. The announcement was made during Prime Video's inaugural International Originals showcase in London. The lineup includes content from Japan, Korea, and India, reflecting the growing global viewership of Asian programming. The 'Ghost in the Shell' series, produced by Science SARU, will stream exclusively on Prime Video worldwide, except in Russia and China. The showcase also featured other Korean and Indian titles, highlighting Prime Video's commitment to championing Asian storytelling.
Why It's Important?
Prime Video's focus on Asian content underscores the increasing influence of Asian media in the global entertainment
landscape. By investing in diverse and culturally rich programming, Prime Video aims to capture a wider audience and cater to the growing demand for international content. This strategy not only enhances the platform's competitive edge but also promotes cultural exchange and understanding through storytelling. The inclusion of popular franchises like 'Ghost in the Shell' is likely to attract fans of the genre and boost subscriber engagement, further solidifying Prime Video's position in the streaming market.
What's Next?
Prime Video plans to unveil its broader Indian content slate in March at Prime Video Presents India. The platform is expected to continue expanding its partnerships with creators across Asia to develop more original content. As the 2026 lineup rolls out, Prime Video will likely monitor audience reception and viewership trends to refine its content strategy and identify new opportunities for growth in the Asian market.
