What's Happening?
Massive Attack, the renowned trip-hop band, has signed a new record deal with Play It Again Sam, a part of the [PIAS] Label Group. This partnership was announced alongside the release of their new single, 'Boots on the Ground,' featuring Tom Waits. The
single is accompanied by an original film directed by the band in collaboration with photo artist thefinaleye. This marks the band's first release since their 2020 EP, 'Eutopia.' Kenny Gates, executive chairman of [PIAS], expressed excitement about the collaboration, highlighting the band's groundbreaking music and cultural impact. Russell Crank, director of A&R at Play It Again Sam, emphasized the importance of supporting Massive Attack's artistic voice during these times.
Why It's Important?
The signing of Massive Attack with Play It Again Sam is significant as it marks a new chapter for the band, known for their influential role in the trip-hop genre. This move could potentially revitalize their presence in the music industry, offering new material to their fan base and possibly attracting new listeners. The release of 'Boots on the Ground' comes at a time of global unrest, with the band commenting on the track's relevance to current socio-political climates, particularly in the U.S. The partnership with [PIAS] could also enhance the label's portfolio, bringing in a band with a strong legacy and a dedicated following.
What's Next?
With the new record deal in place, Massive Attack is expected to release more music throughout the year. The band's statement suggests that their upcoming work will continue to address pressing social and political issues, potentially sparking discussions and engagement among their audience. Fans and industry observers will be watching closely to see how the band's new material resonates in today's cultural landscape. The collaboration with Play It Again Sam may also lead to innovative projects and performances, further solidifying Massive Attack's influence in the music world.
