What's Happening?
Disney+ has announced a multi-year development deal with Tokyo-based production company The Seven, a subsidiary of TBS Holdings. This collaboration marks Disney's first long-term content development partnership with a Japanese production company. The Seven is known
for producing popular Japanese-language films and series, including Netflix's 'Alice in Borderland.' Disney's content team will be involved from the earliest stages of project development, working alongside The Seven's producers to create Japanese-language series exclusively for Disney+. This move is part of Disney's strategy to expand its streaming business worldwide and deepen its storytelling roots in Japan.
Why It's Important?
The partnership between Disney+ and The Seven is significant as it represents a strategic shift in Disney's approach to content development in Japan. By embedding its content team in the development process, Disney aims to create bold and emotionally resonant stories that capture Japan's unique voice and imagination. This collaboration is expected to enhance Disney+'s content offering in Japan, where local originals have become increasingly important. The deal also positions The Seven as a key player in the global streaming market, with partnerships at two of the world's dominant streamers, Disney+ and Netflix. This reflects the growing competition for Japanese content, as global appetite for Japanese-themed storytelling continues to surge.
What's Next?
The collaboration between Disney+ and The Seven is expected to lead to the development of new Japanese-language series that will be available exclusively on Disney+. The Seven's president and CEO, Katsuaki Setoguchi, expressed confidence that the partnership will evolve Japanese stories into the 'next craze' that captivates audiences worldwide. Disney's executive director of content production in Japan, Gaku Narita, emphasized the focus on developing stories that audiences will want to revisit. As the partnership progresses, both companies will work closely to create innovative content that transcends borders and language barriers.
