What's Happening?
Hot Grease, a Southern food pop-up founded by Asha Starks in Santa Ana, California, is gaining attention for its unique blend of culinary tradition and social activism. Inspired by the fish fry gatherings she experienced in the South, Starks launched
Hot Grease to bring the flavors of Southern cuisine to local events like the Orange County Black History Parade & Unity Festival and Smorgasburg LA. The menu features dishes such as the 'OG Plate' with crispy snapper fillets, potato wedges, and house-made tartar sauce. Beyond serving food, Hot Grease is committed to social justice, with 3% of sales going to a reproductive justice mutual aid fund called 'The Potlikker Line.' Starks, who has a background in public health and community organizing, uses her platform to support justice and joy, reflecting the communal roots of the fish fry tradition.
Why It's Important?
Hot Grease represents a growing trend of businesses that integrate social activism with entrepreneurship. By dedicating a portion of its sales to a mutual aid fund, Hot Grease not only provides delicious food but also contributes to important social causes. This approach highlights the potential for small businesses to effect change within their communities, particularly in areas like reproductive justice, which encompasses the right to have children, not have children, and parent existing children. The pop-up's success also underscores the enduring appeal of Southern cuisine and its cultural significance, offering a platform for celebrating Black culinary traditions while addressing contemporary social issues.
What's Next?
As Hot Grease continues to participate in local events and expand its reach, it may inspire other small businesses to adopt similar models of combining commerce with activism. The pop-up's commitment to social justice could lead to collaborations with other organizations focused on reproductive rights and community support. Additionally, the popularity of Hot Grease's offerings might encourage further exploration of Southern culinary traditions in diverse settings, fostering greater appreciation and understanding of this cultural heritage.
Beyond the Headlines
The story of Hot Grease illustrates the power of food as a medium for storytelling and cultural preservation. By reviving the communal spirit of the fish fry, Starks not only honors her heritage but also creates a space for dialogue and connection. The use of zines to share political ideas and personal stories further enriches this narrative, offering an alternative medium for engagement and education. This multifaceted approach to business and activism highlights the potential for creative solutions to address complex social issues, emphasizing the role of culture and tradition in shaping contemporary movements.









