What's Happening?
Mighty, a marketing agency based in Cheltenham, has published a set of guidelines aimed at helping businesses improve their brand visibility and effectiveness. The guidelines focus on diagnosing brand issues
rather than marketing problems, emphasizing the importance of brand consistency and clarity. The agency introduces a 'Brand MOT', a checklist designed to evaluate and enhance brand fundamentals. Key recommendations include ensuring brand consistency across all platforms, updating brand guidelines, and conducting thorough content audits. The initiative aims to help businesses maximize the value of their existing brand assets before investing in new marketing campaigns.
Why It's Important?
In an increasingly competitive market, maintaining a strong and consistent brand identity is crucial for businesses to stand out and connect with their audience. Mighty’s guidelines provide a strategic approach to brand management, helping companies identify and address gaps in their brand presentation. By focusing on brand fundamentals, businesses can enhance their marketing effectiveness and achieve better returns on investment. This approach is particularly valuable for companies looking to optimize their resources and improve their market position without incurring significant additional costs.
