What's Happening?
La Collection has appointed Paola Zevallos as the new account director to oversee its Greek portfolio, which includes prestigious properties such as Grecotel, Phaea, and Myconian Collection. Zevallos will manage trade sales and marketing activities, connecting these brands with luxury advisors and networks in Australia and New Zealand. Her role involves hosting in-market events and driving bookings as the properties prepare for the busy European summer and autumn travel seasons. Zevallos brings extensive experience from her previous role at Gate7, where she focused on luxury travel and bespoke experiences.
Why It's Important?
Zevallos' appointment is significant for La Collection as it seeks to strengthen its presence in the luxury travel market. Her expertise in destination
sales and marketing will be crucial in promoting the Greek portfolio to high-end travelers, enhancing brand visibility and driving bookings. This move reflects the growing demand for luxury travel experiences and the importance of strategic marketing in capturing this market. By leveraging Zevallos' experience and connections, La Collection aims to position its properties as premier destinations for discerning travelers, potentially increasing its market share and revenue.
