What's Happening?
The American Hotel & Lodging Association (AHLA) has appointed Yvette Estrada as Senior Director of State and Local Affairs. Estrada will oversee government affairs strategy in the Western United States, including states like California and Nevada. With over a decade of legislative experience, Estrada previously led advocacy efforts for NBCUniversal and served as District Chief of Staff for U.S. Representative Linda Sanchez. Her immediate focus will be on addressing the Hotel Worker Minimum Wage Ordinance in Los Angeles, which AHLA claims could lead to hotel closures and job losses. Estrada is also involved with several Los Angeles-based boards, emphasizing her deep ties to the region.
Why It's Important?
Estrada's appointment comes at a critical time for the hotel
industry, which is navigating challenges related to labor costs and regulatory changes. Her role will be pivotal in shaping AHLA's response to legislative developments that impact the hospitality sector. The Hotel Worker Minimum Wage Ordinance in Los Angeles is a significant concern, as it could affect the financial viability of hotels and lead to broader economic implications, including reduced tax revenue. Estrada's experience and connections in the region position her to effectively advocate for the industry's interests and influence policy decisions.
