What's Happening?
Switchback, an event series focused on the outdoor industry, has appointed Sean Smith as its new event director. Smith, who has over two decades of experience in trade event leadership, previously served as the show director for Outdoor Retailer. He succeeds Christina Henderson, who has been promoted to vice president of the Endurance Portfolio at Diversified USA, the parent company of Switchback. Smith is expected to leverage his extensive experience to foster growth and strengthen community ties within the outdoor industry. The next major event, Switchback Spring, is scheduled for June 16-18, 2026, in New Orleans, Louisiana.
Why It's Important?
The appointment of Sean Smith is significant as it comes at a time when the outdoor industry is undergoing changes post-pandemic.
With a shift in consumer behavior towards wellness and fitness, the industry needs to adapt to maintain its momentum. Smith's leadership is expected to help Switchback capitalize on these changes by enhancing its events and partnerships. His experience with the Surf Industry Manufacturers Association and Outdoor Retailer positions him well to navigate the evolving landscape and drive strategic growth for Switchback.
What's Next?
Smith will work closely with Christina Henderson to implement strategies that will enhance the Switchback events. The upcoming Switchback Spring event in New Orleans will be a key opportunity for Smith to showcase his vision and leadership. Additionally, the fall event, held in conjunction with The Running Event in San Antonio, Texas, will further test his ability to integrate and expand the brand's reach. The outdoor sector's adaptation to new consumer trends will be crucial in determining the success of these initiatives.
