What's Happening?
Ohio State's recent victory over Michigan in their annual rivalry game, known as 'The Game,' has become the most-watched college football game of the 2025 season. According to FOX, the game averaged 18.424
million viewers, peaking at 20.5 million viewers between 3:30 and 3:45 p.m. ET. This marks a significant 49% increase in viewership compared to last year's game, which drew 12.4 million viewers. The game not only topped the previous most-watched game of the season, Ohio State vs. Texas, which had 16.6 million viewers, but also became FOX's second most-watched regular season college football game ever, following the 2023 edition of 'The Game.' Ohio State's win was their first over Michigan since 2019, ending a losing streak and achieving the program's top goal for the season.
Why It's Important?
The high viewership numbers for Ohio State's victory over Michigan highlight the enduring popularity and significance of college football rivalries in the U.S. sports landscape. Such games not only draw large audiences but also generate substantial advertising revenue and boost network ratings. The increased viewership reflects a growing interest in college football, which can lead to greater investment in college sports programs and facilities. For Ohio State, the victory is a morale booster and a significant achievement, potentially enhancing the team's reputation and recruiting prospects. The game's success also underscores the importance of traditional rivalries in maintaining fan engagement and interest in college sports.
What's Next?
Following this high-profile victory, Ohio State will likely focus on maintaining their momentum as they prepare for upcoming games and potential bowl appearances. The increased visibility from the game could attract more recruits and boost the team's profile nationally. For Michigan, the loss may prompt a reassessment of strategies and player development to regain their competitive edge in future matchups. Both teams will continue to leverage their rivalry to engage fans and alumni, ensuring that 'The Game' remains a marquee event in college football. Networks like FOX will likely continue to capitalize on such high-stakes games to drive viewership and advertising revenue.
