What's Happening?
Daniel Burman, a prominent figure in the New Argentine Cinema movement, has been appointed as the head of original content for Disney+ LATAM. Starting March 25, Burman will report to Eric Schrier, the president of Disney Television Studios & Global Original
Television Strategy. Burman, who has directed numerous feature films and earned four International Emmy Award nominations, will focus on enhancing the quality and ambition of Disney LATAM's original productions. His role involves aligning with Disney's global content strategy and identifying stories that resonate with audiences both regionally and globally. Burman has a strong track record of creating local content that achieves international recognition, making him a suitable choice for this position.
Why It's Important?
Burman's appointment is significant as it underscores Disney's commitment to expanding its original content offerings in Latin America. By leveraging Burman's expertise in storytelling and his ability to create content that appeals to both local and global audiences, Disney+ aims to strengthen its presence in the region. This move could lead to increased opportunities for local creators and the production of content that authentically represents Latin American culture. The strategic focus on regional content is likely to enhance Disney+'s competitive edge in the streaming market, attracting a broader subscriber base and fostering cultural exchange through storytelling.
What's Next?
As Burman assumes his new role, he is expected to collaborate closely with creative teams at The Walt Disney Company to develop a slate of original content that reflects the diverse narratives of Latin America. This initiative may involve partnerships with local production companies and talent to ensure the authenticity and relevance of the stories being told. The success of this strategy could influence Disney's content development approach in other regions, potentially leading to a more diversified and globally appealing content library.
