What's Happening?
Disney and WEBTOON have partnered to create 'Mickey X F1 Racing to the Top!', a new vertical comic series set to launch on March 6 during the Formula 1 Australian Grand Prix. The series will be available on WEBTOON's global platforms throughout the Formula 1 race
season. The storyline combines the creativity of Mickey & Friends with the excitement of Formula 1 racing, featuring characters like Mickey, Minnie, Donald, and Goofy supporting a racing team in crisis.
Why It's Important?
This collaboration between Disney and WEBTOON represents a fusion of popular culture and sports entertainment, aiming to attract fans of both Disney characters and Formula 1 racing. By leveraging the global reach of WEBTOON, the series has the potential to engage a diverse audience, promoting cross-cultural storytelling. The project underscores Disney's strategy to expand its iconic characters into new and dynamic narratives, enhancing brand visibility and fan engagement.









