What's Happening?
Neena Potenza, the chief people officer at Ikea U.S., has shared insights into how sending cold emails helped her secure an international position within the company. Potenza, who has been with Ikea for 32 years, initially joined the company in the U.K. after college, drawn more by the brand's Swedish design ethos than the specific job role. Her early career involved traveling across the U.K. to assist in opening new Ikea locations and developing teams. Potenza expressed a strong desire to work abroad, which she communicated openly with her superiors. This proactive approach, combined with sending cold emails to Ikea HR leaders in various countries, eventually led to her first international assignment. The emails were met with curiosity and interest,
opening doors for discussions about her aspirations and potential roles abroad.
Why It's Important?
Potenza's experience underscores the importance of proactive communication and networking in career advancement, particularly within large multinational corporations. Her story highlights how expressing career aspirations and taking initiative can lead to significant opportunities, even in a global context. This approach is particularly relevant in today's interconnected world, where remote work and international assignments are increasingly common. For professionals seeking to expand their careers internationally, Potenza's strategy of leveraging internal networks and direct communication can serve as a valuable model. It also reflects a broader trend in corporate environments where employee initiative and self-advocacy are increasingly recognized and rewarded.
What's Next?
As Potenza continues her role at Ikea U.S., her story may inspire other employees within the company and beyond to pursue international opportunities. Companies might also take note of the benefits of fostering open communication channels and supporting employees' career development aspirations. This could lead to more structured programs for international mobility and career progression within global firms. Additionally, Potenza's success could encourage more professionals to utilize direct communication methods, such as cold emails, to explore career opportunities across borders.
