What's Happening?
Marie Delahaie has been appointed as the director of the Etam brand, effective May 2026. Previously, she served as the CEO of Undiz, another brand under the Etam Group, where she led a successful rebranding and enhanced the brand's omnichannel approach. Etam, a family-owned French group specializing in lingerie and womenswear, operates in over fifty countries with more than 1,300 points of sale. Delahaie's new role will involve ensuring strategic coherence between Etam and Undiz, leveraging her experience to support the group's growth and maintain its market position.
Why It's Important?
Delahaie's appointment is crucial for Etam as it seeks to strengthen its market presence and adapt to evolving consumer preferences. Her leadership at Undiz demonstrated her ability
to drive brand transformation and innovation, skills that will be vital in her new role. This leadership change is expected to enhance the strategic alignment between Etam and Undiz, potentially leading to increased market share and profitability. The move also reflects the importance of strong leadership in navigating the competitive landscape of the fashion industry, particularly in the lingerie and womenswear sectors.
