What's Happening?
USA Network has announced the renewal of its food and travel series 'Everything on the Menu with Braun Strowman' for a second season. The show, which features WWE star Adam Scherr, known as Braun Strowman, will expand from its initial eight episodes to a 12-episode order. The series, produced by WWE and Bright North Studios, follows Scherr as he travels across the United States, exploring local cuisines and engaging with communities. The renewal comes after the show's successful first season, which ranked as the ninth most popular new cable show of 2025 according to Nielsen ratings. The series is part of the Versant cable networks' new batch of projects following their spin-off from NBCUniversal.
Why It's Important?
The renewal of 'Everything on the Menu with Braun
Strowman' underscores the growing popularity of unscripted food and travel shows, particularly those featuring celebrity hosts. This move highlights USA Network's strategy to capitalize on the appeal of personalities like Braun Strowman, who bring a unique fan base from their primary careers into new entertainment formats. The show's success also reflects a broader trend in television where networks are increasingly investing in content that combines travel, food, and personal storytelling, appealing to audiences' interests in diverse cultures and cuisines. This renewal could potentially boost USA Network's viewership and advertising revenue, while also enhancing Braun Strowman's brand beyond wrestling.
What's Next?
With the second season's expansion, viewers can expect more diverse culinary explorations and personal stories from across the United States. The increased episode count suggests a deeper dive into the cultural and culinary landscapes of the cities visited. As the show continues, it may also explore new partnerships or sponsorships, leveraging its growing popularity. Additionally, the success of this series could inspire similar programming on USA Network or other Versant cable networks, further diversifying their content offerings. Stakeholders, including advertisers and production partners, will likely monitor the show's performance closely to gauge its impact on the network's overall strategy.
