What's Happening?
Eagle Mountain House & Golf Club, located in Jackson, New Hampshire, is currently seeking new investment opportunities to enhance its performance and market presence. Managed by CBRE Hotels, the property is open to recapitalization through either a co-investment structure or a fee simple sale. The hotel, a member of Historic Hotels of America since 1996, spans approximately 12.22 acres in the White Mountains region and includes a 96-room hotel, a USGA-rated 9-hole golf course, and a 96-mile cross-country ski trail network. Despite its amenities, the hotel underperforms in occupancy compared to its competitors. Potential investors are encouraged to consider renovation and marketing efforts to improve performance. Additionally, there is interest
from Marriott in branding the hotel under its Tribute brand, which could further increase occupancy rates.
Why It's Important?
The search for new investment opportunities at Eagle Mountain House & Golf Club highlights the challenges faced by historic hotels in maintaining competitiveness in the hospitality industry. The potential for renovation and rebranding presents an opportunity to revitalize the property, potentially increasing its appeal to tourists and boosting local economic activity. The involvement of a major brand like Marriott could bring significant changes, enhancing the hotel's marketability and operational efficiency. This development is crucial for stakeholders, including local businesses and the tourism sector, as it could lead to increased visitor numbers and economic benefits for the region.
What's Next?
The next steps for Eagle Mountain House & Golf Club involve attracting investors willing to undertake the necessary renovations and marketing strategies to improve the hotel's performance. The potential rebranding under Marriott's Tribute brand could be a significant draw for investors, offering a pathway to increased occupancy and revenue. Stakeholders will be closely monitoring the investment process, as successful recapitalization could set a precedent for similar historic properties seeking revitalization. The outcome of this investment opportunity could influence future strategies for historic hotels facing similar challenges.
