What's Happening?
Luxury group Kering has announced the selection of ten fellows for the inaugural edition of its Kering CRAFT (Creative Residency for Artisanship, Fashion and Technology) program. Developed in partnership with Shanghai Fashion Week, the residency aims
to support emerging Chinese designers by fostering exchanges with international creative communities. The program offers an immersive experience between Milan, Paris, and Shanghai, with mentoring from world-renowned experts. The selected designers specialize in fashion and jewelry design, reinterpreting Chinese culture in an international context. The initiative seeks to nurture creativity, artisanal excellence, and future luxury trends.
Why It's Important?
The Kering CRAFT program is crucial for the development of new talent in the fashion industry, particularly in China, which is becoming a significant player in global fashion. By supporting emerging designers, Kering is investing in the future of fashion, potentially influencing trends and innovation. This initiative also strengthens cultural exchange between China and international fashion communities, fostering collaboration and diversity in design. The program could lead to the emergence of new fashion leaders who blend traditional Chinese elements with modern global aesthetics, enriching the industry.
