What's Happening?
Breitling has announced plans to relaunch the Gallet brand in the entry-luxury watch segment by autumn 2026. Gallet, known for its historical significance in aviation and exploration, will be manufactured by Breitling and sold through Breitling boutiques and select retailers. The brand aims to offer adventure-ready designs with Swiss craftsmanship at accessible prices. Gallet's history includes milestones such as the stopwatch used by the Wright brothers and the Flying Officer chronograph. The relaunch is part of Breitling's strategy to expand its market presence and appeal to a broader audience.
Why It's Important?
The relaunch of Gallet by Breitling signifies a strategic move to capture a segment of the watch market that values both heritage and affordability.
By positioning Gallet in the entry-luxury segment, Breitling can attract consumers who appreciate Swiss craftsmanship but may not be able to afford high-end luxury watches. This move could also strengthen Breitling's brand portfolio and increase its competitiveness in the global watch industry. For consumers, the relaunch offers an opportunity to own a piece of horological history with modern design elements, potentially increasing interest in mechanical watches among younger demographics.
