What's Happening?
A new study by Antavo Global Customer Loyalty Report 2026 reveals that 26.2% of UK loyalty points remain unspent, with 11.9% expiring unused. Despite 68.6% of shoppers being influenced by promotions, many
find the process of earning rewards too slow or the rewards themselves unattractive. The study surveyed over 1,800 shoppers in the UK and Ireland, highlighting the need for more engaging and accessible loyalty programs.
Why It's Important?
The findings emphasize the need for retailers to enhance their loyalty programs to better meet consumer expectations. With a significant portion of loyalty points going unredeemed, businesses are missing opportunities to strengthen customer relationships and drive sales. The study suggests that offering more immediate and personalized rewards could increase engagement and customer retention. As the cost of living remains a top concern, effective loyalty programs could provide valuable savings for consumers.
