What's Happening?
Netcracker Technology has announced an extension of its partnership with Rakuten Mobile, a Japanese telecommunications operator. This partnership involves the use of Netcracker's AI-enabled, cloud-native Digital BSS platform to support Rakuten's 4G and
5G network services. The collaboration aims to enhance customer experience through automated and personalized services, while also simplifying operations. This extension is a continuation of a successful alliance that began when Rakuten Mobile entered the Japanese market in 2019.
Why It's Important?
The extension of this partnership is crucial for Rakuten Mobile as it seeks to maintain its competitive edge in the Japanese telecommunications market. By leveraging Netcracker's advanced technology, Rakuten can offer improved digital services, which is essential for customer retention and growth in a highly competitive industry. For Netcracker, this partnership solidifies its position as a key player in providing digital solutions to major telecom operators, potentially opening doors to further collaborations in the global market.
