What's Happening?
Marc Dambremez, a seasoned executive from Levi Strauss & Co., has been appointed as the new CEO of Van de Velde, a Belgian lingerie group. He will assume the position on August 31, 2026, succeeding Karel Verlinde, who is departing after seven years. Dambremez brings
over 15 years of international experience in the fashion industry, with expertise in brand-driven growth and consumer engagement. His appointment is aimed at accelerating Van de Velde's growth while maintaining its heritage of craftsmanship and quality. Chairman Yvan Jansen emphasized Dambremez's consumer-centric approach as crucial for strengthening and scaling the company's brands globally. Dambremez expressed enthusiasm for the role, highlighting the strength of Van de Velde's brands and the opportunities for growth in core markets.
Why It's Important?
The appointment of Marc Dambremez as CEO marks a strategic move for Van de Velde to enhance its global brand relevance and consumer engagement. His experience at Levi Strauss & Co. in managing international retail operations and brand growth is expected to drive Van de Velde's expansion and long-term value creation. This leadership change comes at a time when the fashion industry is increasingly focused on sustainability and consumer-centric strategies. Dambremez's focus on building a high-performance culture and accelerating growth in core markets aligns with industry trends towards innovation and market responsiveness. The transition could position Van de Velde for competitive advantage in the global lingerie market.
