What's Happening?
Peacock, along with NBC and USA Network, will provide live streaming of figure skating events at the 2026 Milan Cortina Winter Olympics. The events will take place from February 6 to February 19, featuring competitions in team events, pairs, ice dance, and men's and women's singles. The Milano Ice Skating Arena will host these events, and viewers can access the streams via Peacock, NBCOlympics.com, and the NBC Sports app. The U.S. figure skating team is led by Ilia Malinin, a top contender in men's singles, and includes other notable skaters such as Amber Glenn and Alysa Liu. The coverage will also include venue feeds for those who prefer to watch without commentary.
Why It's Important?
The streaming of the 2026 Winter Olympics on Peacock and other NBC platforms
highlights the growing trend of digital media consumption, especially for major sporting events. This move allows viewers greater flexibility in how they watch the Olympics, catering to a diverse audience with different viewing preferences. For the U.S. figure skating team, this event is a significant opportunity to showcase their talents on an international stage, potentially boosting their profiles and careers. The inclusion of venue feeds without commentary also caters to purists who prefer the natural sounds of the sport.
What's Next?
As the Olympics approach, Peacock and NBC will likely ramp up promotional efforts to attract subscribers and viewers. The U.S. figure skating team will continue their preparations, with athletes like Ilia Malinin aiming to secure gold medals. The success of the streaming service during the Olympics could influence future broadcasting strategies for major sporting events, potentially leading to more digital-first approaches.
