What's Happening?
The hit drama series 'Landman,' co-created by Taylor Sheridan and Christian Wallace, is concluding its second season on Paramount Plus. The show, which follows the intense world of oil company crisis manager Tommy Norris, has been a significant success for the streaming platform. Season 1 of 'Landman' had the most-watched global premiere and finale in Paramount Plus history, earning Billy Bob Thornton a Golden Globe nomination for his role as Norris. In Season 2, Norris faces increased pressure from M-Tex Oil and characters played by Demi Moore and Andy Garcia. The finale is scheduled to stream on January 18, 2026. Paramount Plus has recently increased its subscription prices, with the Essential plan now costing $9 per month and the Premium
plan $14 per month.
Why It's Important?
The success of 'Landman' underscores Taylor Sheridan's influence in the streaming industry, particularly on Paramount Plus, where his shows have consistently drawn large audiences. The series' popularity highlights the demand for high-stakes drama centered around contemporary issues like the oil industry. The price hike by Paramount Plus reflects the platform's strategy to capitalize on its successful content lineup, which includes other Sheridan projects like 'Yellowstone' prequels and 'Mayor of Kingstown.' This move could impact subscriber growth and retention, as consumers weigh the value of the service against its cost. The outcome of this strategy will be closely watched by industry analysts and competitors.
What's Next?
As 'Landman' wraps up its second season, viewers and industry insiders will be keen to see if the series is renewed for a third season, given its success. Paramount Plus will likely continue to leverage Taylor Sheridan's creative output to attract and retain subscribers. The recent price increase may prompt the platform to enhance its content offerings or introduce new features to justify the higher cost to consumers. Additionally, the streaming service's performance in the coming months will provide insights into consumer tolerance for price hikes in a competitive streaming market.
