What's Happening?
Prereq, a new skincare brand, has launched a line of products specifically designed for teens with busy, on-the-go lifestyles. The brand was co-created by two mothers and a group of 50 teens and pre-teens, ensuring the products meet the specific needs of this demographic. The line includes portable, leakproof products like the Multi-Mist and Hydro-Mist, which are designed to fit easily into backpacks and lockers. These products are dermatologist-approved, environmentally friendly, and come with refillable packaging options. The brand emphasizes authenticity and community involvement in its development process.
Why It's Important?
The launch of Prereq's teen-focused skincare line is significant as it addresses a gap in the market for products tailored to the unique
needs of teenagers. This demographic often struggles with skincare issues related to hormonal changes and lifestyle factors, and traditional products may not always be suitable. By involving teens in the product development process, Prereq ensures that its offerings are relevant and effective. This approach could set a precedent for other brands, encouraging them to engage more directly with their target audiences and prioritize sustainability in their product designs.
