What's Happening?
InStyle has introduced a new social media series titled 'The Boss,' starring actress Julia Fox. This series is a continuation of InStyle's successful episodic content strategy, which began with 'The Intern,'
a comedic series spoofing office life. 'The Boss' aims to portray exaggerated office scenarios with Fox as the 'ambassador of slayage,' bringing a heightened sense of style to the workplace. The original series, 'The Intern,' garnered significant attention, amassing 40 million views across seven seasons and securing brand sponsorships from companies like Fossil and E.l.f. The new series is designed to resonate with a younger audience, particularly Gen Z, by offering relatable and humorous content that reflects their consumption habits.
Why It's Important?
The launch of 'The Boss' signifies InStyle's strategic pivot towards digital and social media platforms to capture the attention of younger audiences who are increasingly turning away from traditional media. By leveraging the popularity of social media and episodic content, InStyle is not only expanding its reach but also creating new revenue streams through innovative advertising methods. This approach allows the publication to remain relevant in a rapidly changing media landscape, where traditional print media is facing decline. The series also provides a platform for integrating fashion industry figures and pop culture icons, further enhancing its appeal and potential for sponsorships.
What's Next?
As 'The Boss' premieres alongside New York Fashion Week, it is expected to feature collaborations with notable fashion designers and personalities, potentially increasing its visibility and appeal. InStyle is hopeful that future seasons will attract sponsors, similar to 'The Intern.' The series' success could lead to more brands adopting similar content strategies to engage with digital-savvy consumers. Additionally, the integration of fashion events and personalities may open up opportunities for cross-promotional activities, further solidifying InStyle's position in the digital content space.
