What's Happening?
Hasbro has been recognized as the leading brand in the PR category at The Drum Honors 2025, thanks to its successful Peppa Pig property and two standout campaigns. The Drum Honors is a global awards program
that celebrates the most successful stories in marketing and public relations. This year, Hasbro's campaigns were particularly noted for their impact and creativity, earning them the top spot among brands and advertisers. Other notable honorees in the PR category include Greggs, Dove, and Gillette, who were also recognized for their exceptional work over the past year.
Why It's Important?
The recognition of Hasbro at The Drum Honors 2025 highlights the company's effective use of public relations to enhance brand visibility and engagement. By leveraging popular properties like Peppa Pig, Hasbro has successfully captured the attention of both consumers and industry judges. This accolade not only reinforces Hasbro's position as a leader in the toy industry but also underscores the importance of strategic PR campaigns in building brand reputation and driving business success. For other brands, this serves as a benchmark for excellence in PR, encouraging them to innovate and invest in creative marketing strategies.
