What's Happening?
Tim Bezbatchenko has been appointed as the president of global soccer for the Haslam Sports Group, where he will oversee all sporting decisions for Major League Soccer's Columbus Crew and a forthcoming Columbus 2028 National Women's Soccer League (NWSL)
expansion team. Bezbatchenko is returning to Columbus, where he previously served as president and general manager of the Crew, leading the team to two MLS Cup victories. His new role will involve spearheading the construction of the NWSL team's staff and roster, including appointing the first general manager and head coach. This appointment comes shortly after the Crew dismissed their former head coach, Henrik Rydström, following a challenging season. Bezbatchenko will report to managing partners Dee and Jimmy Haslam and work alongside Mary Shepro, president of business operations, and Issa Tall, general manager of the Crew.
Why It's Important?
Bezbatchenko's return to Columbus is significant as it marks a strategic move to strengthen the city's soccer presence by integrating both men's and women's teams under unified leadership. This development is poised to enhance the soccer landscape in Columbus, potentially increasing fan engagement and community support. The establishment of a new NWSL team also reflects the growing popularity and investment in women's soccer in the U.S., which could lead to increased opportunities for female athletes and further development of the sport. The Haslam Sports Group's commitment to expanding their soccer investments domestically and globally could have broader implications for the sport's growth and the economic impact on the region.
What's Next?
The next steps involve Bezbatchenko assembling a team to prepare for the NWSL's 2028 season debut, including hiring key personnel such as the general manager and head coach. The Columbus Crew will also be searching for a new head coach following recent changes. The integration of the men's and women's teams under a single leadership structure may lead to innovative strategies and synergies that could benefit both teams. Additionally, the Haslam Sports Group's future investments in soccer could lead to further expansion and development opportunities, potentially influencing the broader soccer community in the U.S.
