What's Happening?
Back-Roads Touring has launched a Double Down booster for its Sell 12 incentive program, aimed at rewarding travel advisors in Australia and New Zealand. Running from June 1 to June 30, 2026, the initiative allows advisors to count each passenger booked
on eligible tours as two towards earning a free tour. This campaign is designed to motivate advisors during the busy Europe booking season, offering them a chance to secure 2027 departures at 2026 prices. The program also includes Topdeck bookings, enabling advisors to choose from free tours of varying lengths.
Why It's Important?
The Double Down booster reflects Back-Roads Touring's strategy to strengthen relationships with travel advisors by providing attractive incentives. This initiative not only encourages increased bookings but also enhances advisor loyalty and engagement. By offering competitive rewards, Back-Roads aims to boost its market presence and capture a larger share of the travel industry. The program's timing aligns with peak booking periods, potentially driving significant sales and expanding the company's customer base. Such incentives are crucial for maintaining a competitive edge in the travel sector.
