What's Happening?
The 2026 Golden Globe Awards showcased a return to classicism in fashion, with a focus on understated elegance in jewelry and watches. Attendees favored minimalistic designs, opting for standout statement pieces rather than elaborate displays. Notable appearances included Jessie Buckley with Martin Katz earrings, Zoë Kravitz with diamond hairpins, and Selena Gomez in Chanel high jewelry. Tiffany & Co. made a significant impact with its Bird on a Rock brooch and other pieces worn by celebrities like Teyana Taylor and Miley Cyrus. Boucheron and Cartier also featured prominently, with Boucheron expanding its U.S. presence and Cartier dressing several brand ambassadors. The event highlighted a shift towards timeless elegance, with brands like Omega
and Chopard making notable contributions.
Why It's Important?
The emphasis on classicism at the Golden Globes reflects broader trends in the fashion and luxury industries, where timeless elegance is gaining favor over fleeting trends. This shift could influence consumer preferences, encouraging a move towards investment in high-quality, enduring pieces. For luxury brands, this trend presents opportunities to reinforce their heritage and craftsmanship, potentially boosting sales and brand loyalty. The focus on classic designs may also impact the jewelry and watch markets, as consumers seek pieces that offer both aesthetic appeal and long-term value. This trend aligns with a growing consumer desire for sustainability and thoughtful consumption.
What's Next?
As the trend towards classicism continues, luxury brands may increase their focus on heritage collections and timeless designs. This could lead to a resurgence of interest in vintage and archival pieces, as well as collaborations with designers known for their classic aesthetics. Brands may also expand their presence in key markets, as seen with Boucheron's recent U.S. expansion. The emphasis on classicism could influence upcoming fashion events, with designers and brands likely to showcase collections that prioritize elegance and longevity. This trend may also encourage consumers to invest in pieces that offer both style and enduring value.
