What's Happening?
Journey, a Scottsdale-based women's fashion brand, is set to host its Annual Charity Runway Show on January 21, 2026, at Steinway & Sons in Scottsdale, Arizona. The event, which is free and open to the public, will feature Journey's latest collections designed for modern women and special occasions. As part of its community commitment, Journey will donate 20% of the net sales proceeds from the evening to ACEL, a local nonprofit organization that supports children with autism and related disorders. Founded in 2015, Journey has grown from a local startup to a nationally recognized brand, with its products available in over 450 boutiques across the U.S. and Canada. Despite its national reach, Journey remains deeply rooted in Arizona, aiming to expand
its local media presence.
Why It's Important?
The event underscores the growing trend of businesses integrating philanthropy into their operations, highlighting the role of corporate social responsibility in modern business practices. By supporting ACEL, Journey not only aids a local cause but also strengthens its community ties, enhancing its brand image and customer loyalty. This approach can lead to increased sales and brand recognition, benefiting both the company and the community. Additionally, the event provides a platform for raising awareness about autism, potentially inspiring other businesses to engage in similar charitable activities.
What's Next?
Following the runway show, Journey may see increased local media attention and community engagement, potentially leading to further collaborations with local charities. The success of this event could encourage Journey to host similar events in other locations, expanding its philanthropic efforts and brand presence. Additionally, the funds raised for ACEL could enhance the nonprofit's ability to support children with autism, leading to more comprehensive services and outreach.
