What's Happening?
Simone Bellotti, the creative director of Jil Sander, is set to present his second collection for the brand, focusing on a more personal and daring approach. The fall 2026 collection, which will be showcased in Milan, explores the theme of 'house' both
as a fashion brand and a physical home. Bellotti's designs incorporate fabrics typically used in interior design, paying homage to his father's upholstery work. The collection features wool coats with flowy panels, elongated tailored pieces, and sculptural softness in skirts and dresses. Bellotti aims to blend the brand's traditional purity with a subtle sensuality, inspired by black-and-white photography from Anders Petersen's 'Café Lehmitz'. The collection also includes a new collaboration with Oliver Peoples on sunglasses.
Why It's Important?
This collection marks a significant step for Bellotti as he seeks to establish his unique vision within the Jil Sander brand. By integrating personal elements and challenging traditional fashion norms, Bellotti is pushing the boundaries of the brand's aesthetic. This approach could influence the broader fashion industry by encouraging other designers to incorporate personal narratives and unconventional materials into their work. The collection's emphasis on subtle sensuality and movement may also appeal to a wider audience, potentially increasing Jil Sander's market reach and brand appeal.
What's Next?
The unveiling of the fall 2026 collection will likely generate discussions among fashion critics and enthusiasts about Bellotti's direction for Jil Sander. The reception of this collection could impact future design decisions and collaborations for the brand. Additionally, the collaboration with Oliver Peoples may lead to further partnerships, expanding Jil Sander's accessory offerings. The fashion industry will be watching closely to see how Bellotti's personal style continues to evolve and influence the brand's identity.
