What's Happening?
Institution, an Italian-founded fashion brand, has been awarded the 2026 Zalando Visionary Award. The accolade recognizes the brand's commitment to social and artistic values, community engagement, and the preservation of declining artisanal skills in fashion. Founded by Galib Gassanoff, Institution is deeply influenced by Azerbaijani cultural heritage and aims to push the boundaries of fashion through craftsmanship and natural materials. The award was announced during Copenhagen Fashion Week, where Institution will present its SS27 collection with support from Zalando. This support includes mentorship, casting, and financial backing for the show's production. The brand was selected as the winner from a group of finalists, including Kylo Ho
and Milk of Lime, by an international jury of industry experts.
Why It's Important?
The recognition of Institution by the Zalando Visionary Award highlights the growing importance of sustainability and cultural heritage in the fashion industry. By awarding brands that focus on social impact and artisanal skills, the industry is encouraged to prioritize ethical practices and community engagement. This shift can influence other fashion brands to adopt similar values, potentially leading to a more sustainable and inclusive industry. The financial and mentorship support provided by Zalando can help Institution expand its reach and influence, promoting a model of fashion that values craftsmanship and cultural diversity. This award not only elevates Institution's profile but also sets a precedent for future fashion awards to consider social and artistic contributions as key criteria.
What's Next?
With the support from Zalando, Institution is set to showcase its SS27 collection at Copenhagen Fashion Week. This opportunity will allow the brand to reach a wider audience and further establish its presence in the international fashion scene. The mentorship from industry experts like Edward Buchanan will provide valuable guidance as Institution navigates the challenges of expanding its brand while maintaining its core values. The financial backing will enable the brand to invest in production and marketing, potentially leading to increased sales and brand recognition. As Institution continues to grow, it may inspire other brands to adopt similar approaches, fostering a more diverse and sustainable fashion industry.
