What's Happening?
Hapi and Actabl have initiated The Future of Hotel Data Survey 2026, a comprehensive research effort aimed at evaluating how hotel organizations currently utilize data, identifying existing challenges, and assessing the industry's preparedness for future
advancements. This survey is designed to inform the 2026 edition of The Future of Hotel Data report, a collaborative resource developed by Hapi, Actabl, and HotelData.com. The research will delve into how hotel teams across various regions and departments access and act on data, manage operational performance, and prepare for AI-driven decision-making. Despite the adoption of new systems in areas such as revenue, operations, finance, and guest experience, many hotel teams face barriers like disconnected systems and poor-quality data. The survey seeks input from professionals across hotel brands, management companies, and properties to provide insights into these challenges.
Why It's Important?
The survey's findings are crucial for the hotel industry as they will highlight the current state of data utilization and readiness for AI integration. By identifying where data access and quality issues persist, the industry can work towards more effective data management strategies. This is significant for improving profitability, cost control, guest experience, and scalable operations. The insights gained will help hotel leaders make more informed decisions, enhance operational performance, and better control labor costs. As the industry moves towards more real-time decision-making, understanding these data challenges is essential for maintaining competitiveness and meeting evolving consumer expectations.
What's Next?
Participants in the survey will receive early access to the report, and selected responses may be featured in the final publication as Hotel Data Champions. The survey results will guide future strategies for overcoming data-related challenges in the hotel industry. As the industry prepares for AI-driven decision-making, the insights from this survey will be instrumental in shaping the next steps for data integration and utilization. The findings will likely influence how hotel companies approach data management and operational improvements in the coming years.
