What's Happening?
Borderlands 4 is celebrating the holiday season with the '12 Days of Mercenary Day' event, offering players daily treats from December 20 to 31. These treats include SHiFT codes for new cosmetic items
and Golden Keys, which can be redeemed on the Gearbox SHiFT site or through the in-game SHiFT menu. Each code is limited to one redemption per SHiFT account. Additionally, Borderlands 4 is offering a 20% discount on its Standard and Super Deluxe Editions across Steam, PlayStation, and Xbox platforms. This event follows the release of the 'How Rush Saved Mercenary Day' Bounty Pack, which was made available for free to all players in November. The game also received a major update on December 11, adding new content such as the raid boss Bloomreaper the Invincible and True Mode difficulty.
Why It's Important?
The '12 Days of Mercenary Day' event is significant as it enhances player engagement and retention during the holiday season, a critical period for gaming companies. By offering free content and discounts, Borderlands 4 aims to attract new players and encourage existing ones to continue playing. This strategy not only boosts sales but also strengthens the game's community. The event's timing, coinciding with holiday sales, maximizes its impact by appealing to both gift-givers and gamers looking for seasonal deals. The addition of new content and challenges keeps the game fresh and competitive in the crowded gaming market.
What's Next?
As the event progresses, players can expect daily updates and new content leading up to the new year. The discounts on game editions are set to end in early January, with specific dates varying by platform. Looking ahead, Borderlands 4 plans to release additional Bounty Packs throughout the year, promising more content and updates for players. This ongoing support and content rollout are likely to maintain player interest and engagement well into 2026.
