What's Happening?
Sony's '28 Years Later: The Bone Temple' has opened the Martin Luther King Jr. weekend with $2.1 million in preview earnings. The film is competing with 'Avatar: Fire and Ash' for the top spot at the box
office, with both expected to earn around $15 million over the four-day weekend. Despite lower preview earnings compared to its predecessor, '28 Years Later,' the film has received positive reviews, with a 94% critic approval rating and a strong audience score.
Why It's Important?
The performance of '28 Years Later: The Bone Temple' at the box office highlights the ongoing popularity of horror franchises and their ability to draw audiences. The film's success could encourage studios to invest in similar genre projects, contributing to the diversity of offerings in theaters. Additionally, the competition with 'Avatar: Fire and Ash' underscores the importance of strategic release timing and marketing in maximizing box office potential, especially during holiday weekends.
