What's Happening?
Kate Moss made a striking appearance at the Gucci Fall 2026 show in Milan, closing the event in a long-sleeve sequined dress that featured an open back revealing a thong with a bedazzled logo clasp. This fashion choice is a nod to Tom Ford's era at Gucci,
where the G-string first appeared on the runway in 1997. Ford's tenure at Gucci, from 1994 to 2004, was marked by a hedonistic and sexually charged aesthetic, which has left a lasting impact on fashion. The G-string has since become a high-fashion symbol, with celebrities like Kim Kardashian and Hailey Bieber embracing the look. Demna, the current creative director of Gucci, has been drawing from Ford's archives, sparking mixed reactions from the fashion community.
Why It's Important?
The revival of the G-string at Gucci's show highlights the enduring influence of Tom Ford's design philosophy on contemporary fashion. This move by Demna underscores a broader trend in the fashion industry where historical styles are reimagined for modern audiences. The decision to revisit Ford's archives could attract both nostalgia-driven consumers and new fashion enthusiasts, potentially boosting Gucci's market appeal. However, it also raises questions about the balance between innovation and reliance on past successes in fashion design. The event reflects ongoing discussions about the role of iconic fashion pieces in shaping brand identity and consumer engagement.
