What's Happening?
Havas has introduced an AI-powered platform called AVA at CES, aimed at enhancing the company's proficiency in building AI tools and transforming how employee work is valued and compensated. AVA is designed to upskill Havas' staff and provide access to knowledge, data, and work resources. The platform allows employees to build AI applications without coding, potentially redefining the traditional hour-based work model and improving efficiency and innovation within the agency.
Why It's Important?
The launch of AVA represents a significant shift in how agencies approach work valuation and employee skill development. By leveraging AI, Havas aims to enhance productivity and innovation, which could lead to more effective and efficient client solutions. This move reflects
a broader trend in the industry towards integrating AI and technology to improve business operations. The success of AVA could influence other agencies to adopt similar strategies, potentially transforming the landscape of agency work and client relationships.
