What's Happening?
MAC Cosmetics is set to digitally relaunch its seasonal publication, MACzine, which was last published nearly a decade ago. The magazine, which served as a 'seasonal style manifesto for internal MAC Artists'
from 2009 to 2017, will be revived with a new digital format. The first issue is expected to be released on January 29, 2026, and will feature MAC's Global Ambassador, Doja Cat, on the cover. Nicola Formichetti, the Global Creative Director of MAC, expressed excitement about the relaunch, describing MACzine as a 'creative playground' where the brand can experiment and bring daring ideas to life. The relaunch aims to embrace the return of bold and confident makeup, encouraging readers to have fun with their looks.
Why It's Important?
The digital relaunch of MACzine signifies MAC Cosmetics' commitment to innovation and adaptation in the evolving beauty industry. By reviving a publication that was once a creative outlet for the brand, MAC is tapping into nostalgia while also embracing modern digital trends. Featuring Doja Cat, a prominent figure in pop culture, as the face of the first issue, aligns with the brand's inclusive ethos of 'All Ages, All Races, All Genders.' This move could strengthen MAC's market position by appealing to a diverse audience and leveraging digital platforms to reach a broader demographic. The relaunch also reflects a broader industry trend towards digital content, which can offer more interactive and engaging experiences for consumers.
What's Next?
As MACzine prepares for its digital debut, the beauty industry will be watching to see how the publication is received by both consumers and industry insiders. The success of the relaunch could influence other beauty brands to explore similar digital content strategies. Additionally, MAC's approach to featuring diverse voices and styles may set a precedent for inclusivity in beauty marketing. The brand's ability to innovate and adapt to digital trends will be crucial in maintaining its relevance and appeal in a competitive market. Future issues of MACzine may continue to feature high-profile ambassadors and explore new themes that resonate with contemporary beauty enthusiasts.
