What's Happening?
Africa Practice, a consulting firm with a presence across Africa, has acquired Brink Innovation, a UK-based consultancy specializing in social impact and international development. This acquisition enhances
Africa Practice's capabilities in behavioral science and innovation. Founded in 2003, Africa Practice works with companies, policymakers, and non-profits to promote prosperity in Africa through policy development and advocacy. Brink Innovation, known for its human-centered design expertise, will continue to operate under its brand. The combined entity will have over 100 experts, offering a wide range of services to tackle complex challenges in sectors like energy, education, and agriculture.
Why It's Important?
The acquisition signifies a strategic move by Africa Practice to strengthen its position in the consulting industry by integrating Brink Innovation's expertise in behavioral science and innovation. This merger enhances the firm's ability to deliver transformative change across Africa, addressing societal challenges and promoting sustainable development. The collaboration is expected to drive growth and expand Africa Practice's influence in key sectors, benefiting clients and stakeholders. The move also reflects a growing trend of cross-border mergers in the consulting industry, aimed at leveraging diverse expertise to address global challenges.
